Chapter Twelve—The Turin Auto Museum: More Beauty

Italians are so fashionable about beauty. It’s no accident that the most famous fashion stores and designers are Italian—Gucci, Armani, etc.—it’s no accident that they call their country bel paese, and it’s no accident that the Renaissance happened here first and the spread to the rest of Europe. Beauty in Italy is like apple pie in America: it’s everywhere.

The Turin Auto Museum was yet another shining example of that.

USAC might end up taking you at some point, in which case you’d not have to pay for your ticket, but if you go on your own it’s not the end of the world—six or so Euros if you bring your student ID, which hopefully you always carry. I slam it into your brain pretty often.

The museum itself is slick, even on the outside—big and curvy and silver. And it’s less than a ten-minute walk from school, so there’s really no excuse not to go. The entrance of the museum looks out to the River Po and the opposite banks, and then you go inside. Of course, there’s a café in the museum. And of course, in the little shop near the café, you can buy wine with the Fiat label printed on it.

The actual exhibits, once you buy your ticket, are superbly clean and clean-smelling. The museum had been recently renovated. Everything is shiny and sleek, as an Italian car museum ought to be. And the museum is more than a collection of cars on platforms.



Some cars are on slowly-spinning platforms. There are new cars, and there are old cars.

Fast cars, slow cars. Italian cars, foreign cars.

Cars for two people, a car for one person, and cars for more people. There are race cars.

FIAT, Ferrari, Ford.

There’s also a Jeep.

There are interactive things to do at the museum, there are short films you can watch, there are—for those truly into cars—pieces of engines on display, old engines and new engines, and there are old wheels and new wheels, and there is something of a story-telling sequence of signs throughout the museum that educates you about the development of cars in Italy and in the world.



The museum is colorful; the museum is sexy. It keeps you engaged. You don’t have to be Ricky Bobby to thoroughly enjoy the place. If Walt Disney, Fiat, and Da Vinci got together, the Turin Auto Museum would be their love child.

1 comment:

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    Piazza Castello is the square in which some of the main central street are converging. Most of all, the arcaded Via Po of Amedeo di Castellamonte, built in 1868 and hosting some interesting buildings (such us the first and original building of the Università di Torino (Turin University)) and the historical cafe Caffé Fiorio, which was the favorite cafe of the 19th century politicians. Via Po ends in Piazza Vittorio Veneto (simply called locally "Piazza Vittorio"), the largest baroque square in Europe, and today, heart of the Turin nightlife. Here in the square there are the most fashionable bars, and not far, along the Po river, the Murazzi quays host several bar and nightclubs open till the morning.
    See three absolute highlights of Italian art and culture on the same date: One of the greatest masterpieces in the history of art (Leonardo da Vinci's Last Supper), one of the most important collections of manuscripts, prints, and drawings in the world (theAmbrosiana Library), and Leonardo da Vinci's largest and most breathtaking collection of papers, spanning forty years of his prolific intellectual life (the Codex Atlanticus). Purchase your Combo Ticket with us and secure your access to these highly popular destinations!

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